Pamela Brown, Global Chief Marketing Officer, AIRA
Pamela Brown is a leader in clean energy innovation, driving the shift toward sustainable home heating solutions. As Global Chief Marketing Officer at AIRA, she is at the forefront of decarbonising residential heating — one of Europe’s largest sources of CO₂ emissions. Pamela is committed to making heat pumps the standard in homes across the UK, Italy, and Germany, supporting the rapid upskilling of technicians to meet growing demand. Her work focuses on accelerating the clean energy transition through technology, education, and accessibility.
An urgent need to decarbonise residential heating
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“CO2 emissions from residential heating are massive — 16% of all UK emissions come from heating our homes and hot water. We exist to tackle that and help decarbonise residential heating.”