Campaign management is all about garnering influence to affect change and a passion for the subject that you are campaigning for is important. It is a multifaceted job and successfully fulfilling all its demands requires good prioritisation and a broad skills base. Maintaining a level of expertise in a specific campaign subject is also an ongoing challenge, albeit a rewarding one if you find the opportunity to champion a cause that matters to you.
Technical knowledge
Area specific technical knowledge will be required as a Campaign Manager working in some sectors. A Campaign Manager with, for example, a sustainability remit may need to bring that experience and knowledge to the role. The job requires an individual to be both persuasive and informed – they need to be armed with a depth of subject detail to help them get their point across effectively.
Comprehensive research skills and a willingness to keep learning at every career stage are essential for a Campaign Manager, who needs up-to-date knowledge to inform their arguments in debate and lend them professional authority.
Transferable skills
Interpersonal skills like relationship development, diplomacy, and negotiation are key to the stakeholder engagement element of the role. Effective written and spoken communications, an organised approach to project management, and the ability to use data to inform decision-making are also important.
Other transferable skills include:
- Adaptability
- Attention to detail
- Collaborating
- Creative thinking
- Critical thinking
- Delegating
- Empathising
- Influencing
- Listening
- Management
- Planning
- Presenting and public speaking
- Problem reframing and resolution
- Storytelling
- Strategic thinking
- Time management
- Writing.